CHALLENGE

OPPO was launched in South Africa is 2020 with very little brand awareness and into a segment that is cluttered with some of the most recognisable brands in the world.

SOLUTION

SFactor used sponsorships, partnering with Orlando Pirates (2022) & the Springboks (2023) to ‘announce’ who OPPO were and drive the following measurable objectives:

BRAND

• Drive OPPO brand awareness
• Create ‘affinity/passion’ towards the OPPO brand through the sponsorships
• Reach a broader audience (LSM 7 – 10)
• Change behavior towards the OPPO brand

BUSINESS

• Partner with the networks (MTN in particular – shirt sponsor of the Springboks)
• Create an OPPO/network retail offer (Vodacom & MTN) to drive sales

PLATFORMS

• Entice new customers and engage existing customers (activations)
• Use the platform to engage key stakeholders