OBJECTIVE

• Announce OMO as a partner of the Springboks & Caster Semenya
• Announce OMO’s ‘shift’ into sports
• Drive key messaging of #PlayOn #StayUnbreakable
• Host key media and stakeholders at the launch

WHAT WE DID

OMO created ‘game day’ where we hosted key stakeholders, media and influencers who got to participate  in various activities with Springbok players and Caster Semenya.

Launch activation
Key media and industry influencers treated to a unique experience.

Launch video
Across all digital platforms.

Media
One on one interviews (OMO brand, South African Rugby Union and Kaster Semenya), highlighting key elements of the partnerships.

RESULTS

The event was widely praised for its authenticity, purposeful messaging, and strong alignment with the Springboks & Caster’s story. Media attendees appreciated the opportunity to engage meaningfully with the campaign and brand. The environment was described as inclusive, well-organized, and impactful, resulting in:

• R1,783,497 in earned media (KPI R1 million)
• Reach R27 million (social media)
• 44 Pieces of coverage (broadcast & online)

MEDIA RESPONSES

Loved the intimate nature of the event, and how it fostered meaningful connections (City Press) Called the “Stay Unbeatable” message strong and timeless, noting it would be relevant in the future editorial pieces (GQ Magazine).