CASTLE LITE #THELITESIDEOFSA20

Castle Lite’s strategy is to sponsor the fans and enhance their experience at all games. We did this by being the unofficial sponsor of the Lite Side of the SA20 tournament.

OBJECTIVE

• To enhance the fan experience
• To make Castle Lite the most talked about brand at all SA20 events.
• To land their point of differentiation in sports sponsorship #LiteSideofSA20
• Drive Data acquisition & enrichment
• Drive awareness & relevance through PR & creating unique, engaging content

ACTIVATIONS

Bring the Lite side of SA20 to life at the event across multiple platforms:

• The party zone – hosting fans in a zone that brought the party, fancy outfits, prizes and gees to the cricket
• On the podium – fan of the tournament competition, we were looking for the fans who bought the vibe and best party outfits
• Create unique engaging experiences

RESULTS

34 Matches activated at 6 venues around the country in just 30 days!

• We hosted 14,823 fans
• Managed over 650 prize winners at games and paid over R250,000 in prize money
• Managed all branding and activations, with over 100 staff
• 5.6Tonnes of equipment ‘shipped’ around the country, with included over 142,616 different elements (t-shirts, hats, cups, signage, spin & win wheels etc.)