Case Study: FOX Sports Africa

The WAFU Nations Cup is a football competition that's exclusively broadcast and produced by FOX Sports in a 12-year deal starting in 2017.

FOX Sports Africa WAFU Cup of Nations 2017

The WAFU Nations Cup is a football competition that's exclusively broadcast and produced by FOX Sports in a 12-year deal starting in 2017.

The WAFU Cup of Nations kicked off on 9 September 2017, welcoming the 16 participating West African Nations to the Cape Coast Sports Complex, Ghana.  The tournament was played from 9-24th September 2017 and saw WAFU Zone A and Zone B teams compete for the title of WAFU Cup of Nations Champions.

Task

FOX Sports 12 year sponsorship of the WAFU Cup of Nations commenced in 2017. The tournament although not new, required a fresh approach and FOX Sports required global coverage of the event across their owned platforms.

Insight

The television broadcast alone wouldn’t meet the requirements to provide coverage of the tournament. The ‘second screen’ would play a vital role in the event and allow viewers who couldn’t watch matches live to have unrestricted access to matches & tournament news.

Opportunity

S-Factor could provide on the ground, real time coverage of the event on FOX Sports Africa social media platforms, provide a website with previews, live event coverage and match reviews while also providing full time photographic services for all digital platforms & channels.

Client Details

FOX Sports is the world’s leading sports television brand, both in terms of distribution and programming rights.

FOX Sports Africa

Project Stats

12

Day Tournament hosted in Ghana

3.4

Million Viewers

1.9

Billion in PR exposure

62 430

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