Case Study: Ajax Cape Town

Ajax Cape Town is a football team in the Western Cape that continues to ‘punch’ above their weight in terms of support and the players that they have produced.

Sponsorship of Ajax Cape Town

Ajax Cape Town is a football team in the Western Cape that continues to ‘punch’ above their weight in terms of support and the players that they have produced.

Task

Grow and manage their digital and social media platforms.

Insight

Create engaging, measurable content that is easily accessible across a number of platforms.

What We Did

  • Took over the management of all their digital platforms
  • Built a team, including: local social media managers, video editors, graphic designs, a content planner and analyst
  • Created locally relevant, language appropriate content – all of which delivered against at least one of five agreed content objectives
  • Used weekly data analysis to optimise content production, support paid media planning and provided reports for all levels of the business
  • Created social content and campaigns that helped Ajax Cape Town achieve business goals such as selling merchandise, selling tickets and providing assets that can be sold to sponsors

Client Details

Ajax Cape Town is a South African football club based in Parow, Cape Town.

Ajax Cape Town

Results

130 000

Twitter (up over 83%)

80 000

Facebook (up over 100%)

28 000

Instagram (launched as a new platform)

50 000

Website (launched a new website for the 2017/18 season)

Resulting in Ajax Cape Town being the 4th most supported football team in South Africa & achieving the most growth in terms of supporters year on year (6.8% growth).

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