OBJECTIVE

• Increase brand awareness of the Sunshine Tour
• Increase the appeal of golf and the number of golf fans in SA (appeal to a younger, broader and more diverse market)

WHAT WE DID

We developed a new brand positioning ‘Greatness Begins Here”, which underpins the tour’s three guiding principles of being innovative, inclusive and celebrating its history. As well as created a new identity that positioned the Tour in line with other national sports brands and adopted our countries sporting colours.

RESULTS

Brand exposure of the Sunshine Tour over this period R129,861,000.00 (YouGov Sport)

#GreatnessBeginsHere campaign social media metrics, South Africa (Meltwater):

• Mentions 26,479
• Reach 224,219,260
• AVE R22,421,976

FINAL WORDS

“It is refreshing to see a sporting body in South Africa create a campaign that promotes their sport, profiles their players and helps drive viewers to our channel. The #greatnessbeginshere campaign has profiled the success of the tour and told the story of how it’s players manage to achieve success across the globe and at the highest level. We are proud to partner with the Tour to tell these stories and showcase their sport”

Marc Jury | CEO SuperSport