SWITCH ENERGY DRINK #SWITCHYOURGEES

As an energy drink focused on bringing the gees , Switch always look to “switch things up” at any property they sponsor and bring their own unique flava!

OBJECTIVE

• Announce Switch as a SA20 partner, drive share of voice/relevance
• Increase affinity & saliency towards the Switch brand
• Deliver unique experiences at each game
• Sample product at all games
• Entertain dealers and partners at games

WHAT WE DID

Switch introduced a unique flava to the SA20:

• Launch – video video across all digital platforms
• Broadcast – Switch hit of the match
• Match day activations – Switch it Up activation on the stadium big screen
• Event day activations – sampled fans and brought the ‘gees’
• Host Switch partners in various facilities

RESULTS

Switch only agree to sponsor the tournament  in November 2024, giving us less than two months to plan & deliver. Despite this, we managed to:

• Launch video – Bongi Mbonambi, delivering almost 200,000 impressions
• Awarded R250,000 in prize money
• Sampled over 50,000 fans
• Hosted over 200 VIP partners