ABOUT US
Differentiated by creativity. Amplified by technology + enabled by data.
SFactor Sport + Entertainment have been in business for over 12 years, founded in 2014 by Justin Sampson. We are a collection of incredible people (with over 50 years’ experience between us), ideas, and partners within the sports + entertainment world. We have a proven track record of defining our industry, winning awards, and working with some of the coolest brands on the planet!
KEY STAFF
Justin Sampson
Managing DirectorJustin Sampson
Having founded and led some of South Africa’s top sponsorship agencies, Justin’s journey in sports marketing has been led by strategic acumen, a passion for innovation, and pushing boundaries. Justin has a proven track record over two decades of delivering impactful campaigns, negotiating sponsorship agreements, and delivering award winning work.
Vincent Heys
Business DirectorVincent Heys
Vincent is a sports marketing professional with 15 years of experience, specializing in sponsorships, activations, and integrated campaigns. Over the years, Vincent has had the opportunity to work across some of the biggest brands and rights holders in sport, building a strong passion for creating experiences that genuinely connect with fans. He brings a mix of strategic thinking and hands-on delivery and enjoys being involved from big idea right through to execution.
Claire Howard
COOClaire Howard
Claire is a seasoned leader of some of the most coveted communications agencies across the African continent, having been based in Nigeria and South Africa over her 30 career managing sponsorship and acitvations in the sports and entertainment industry.
We are proudly local + majority black-owned BEE Level 2.
We celebrate being independent but dream big.
We are about collaboration + personal connections.
But we see ourselves as being an extension of your team and putting you first!
OUR AWARDS
